Samara University Repository
Welcome to the Samara University repository!
This is an open electronic archive created to preserve and disseminate the scientific results of our university. The works of researchers, faculty members, and students are available to everyone for academic and research purposes.
The repository contains dissertations, research articles, educational and methodological materials, monographs, and regulatory documents. The collections cover a wide range of fields: from aerospace technologies, engine engineering, and computer science to history, linguistics, mathematics, and ecology. The archive brings together the scientific heritage of the university, including materials prepared during the period of Samara State Aerospace University and Samara State University.
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Descriptions of all publications and articles available in the repository can be found in the libraryâs electronic catalog. Staff and students can log in via the menu "Login -> My Resource Archive" using their personal account credentials (SSAU_id).
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| Title: | Компоненты национальной культуры в сфере рекламы ресторанного бизнеса |
| Authors: | Буркова Е. И. Романова Т. П. |
| Keywords: | маркетинговые коммуникации миссия бренда компоненты национальной культуры анализ рекламных текстов азиатская национальная культура бренды ресторанов печатная реклама сетевая реклама семиотический анализ рестораны паназиатской кухни реклама ресторанов рекламные тексты |
| Issue Date: | 2021 |
| Citation: | Буркова, Е. И. Компоненты национальной культуры в сфере рекламы ресторанного бизнеса. - Текст : электронный / Е. И. Буркова, Т. П. Романова // XVI Королевские чтения : междунар. молодеж. науч. конф., посвящ. 60-летию полета в космос Ю. А. Гагарина : сб. материалов : 5-7 окт. 2021 г. : в 3 т. / М-во науки и высш. образования Рос. Федерации, Самар. нац. исслед. ун-т им. С. П. Королева (Самар. ун-т) ; [науч. ред. М. А. Шлеенков]. - 2021. - Т. 2. - С. 825-826 |
| URI: | http://repo.ssau.ru/jspui/handle/123456789/9565 |
| Appears in Collections: | Королевские чтения |
| File | Size | Format | |
|---|---|---|---|
| 978-5-7883-1669-7_2021-825-826.pdf | 196.7 kB | Adobe PDF | View/Open |
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