Samara University Repository
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This is an open electronic archive created to preserve and disseminate the scientific results of our university. The works of researchers, faculty members, and students are available to everyone for academic and research purposes.
The repository contains dissertations, research articles, educational and methodological materials, monographs, and regulatory documents. The collections cover a wide range of fields: from aerospace technologies, engine engineering, and computer science to history, linguistics, mathematics, and ecology. The archive brings together the scientific heritage of the university, including materials prepared during the period of Samara State Aerospace University and Samara State University.
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Descriptions of all publications and articles available in the repository can be found in the libraryâs electronic catalog. Staff and students can log in via the menu "Login -> My Resource Archive" using their personal account credentials (SSAU_id).
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| Title: | Мерч как инструмент формирования эмоциональной привязанности к бренду |
| Other Titles: | |
| Authors: | Шкаликова А. А. |
| Keywords: | PR-стратегии бренд бренд-коммуникации мерч реклама эмоциональная привязанность |
| Issue Date: | 2025 |
| Publisher: | Publisher |
| Citation: | Шкаликова, А. А. Мерч как инструмент формирования эмоциональной привязанности к бренду / А. А. Шкаликова ; научный руководитель Д. В. Тимошина // XVIII Королевские чтения : материалы всерос. молодеж. науч. конф. с междунар. участием, посвящ. 80-й годовщине Победы в Великой Отеч. войне, 7–9 окт. 2025 г.: в 2 т. / М-во науки и высш. образования Рос. Федерации, Самар. нац. исслед. ун-т им. С. П. Королева (Самар. ун-т) ; орг. ком.: Д. Е. Пашков (предс.), О. А. Кузин, А. Г. Безверхов [и др.]. - Самара : Изд-во Самар. ун-та, 2025. - Т. 2. - С. 153-154. |
| Abstract: | |
| URI: | http://repo.ssau.ru/jspui/handle/123456789/60795 |
| ISBN: | |
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| Other Identifiers: | RU\НТБ СГАУ\581435 |
| Appears in Collections: | Королевские чтения |
| File | Size | Format | |
|---|---|---|---|
| 978-5-7883-2229-2_2025-153-154.pdf | 403.18 kB | Adobe PDF | View/Open |
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