Samara University Repository
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This is an open electronic archive created to preserve and disseminate the scientific results of our university. The works of researchers, faculty members, and students are available to everyone for academic and research purposes.
The repository contains dissertations, research articles, educational and methodological materials, monographs, and regulatory documents. The collections cover a wide range of fields: from aerospace technologies, engine engineering, and computer science to history, linguistics, mathematics, and ecology. The archive brings together the scientific heritage of the university, including materials prepared during the period of Samara State Aerospace University and Samara State University.
Looking for publications by author, title, date, or subject? Full-text search will provide relevant results. Want to explore the academic life more closely? Browse materials by the universityâs organizational units.
Descriptions of all publications and articles available in the repository can be found in the libraryâs electronic catalog. Staff and students can log in via the menu "Login -> My Resource Archive" using their personal account credentials (SSAU_id).
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| Title: | Интеграция маркетинга в систему управления предприятием |
| Other Titles: | |
| Authors: | Маргачева А. А. |
| Keywords: | инструмент трансформации управления интегрированный маркетинг маркетинговая аналитика прикладная модель интеграции управление предприятием условия цифровой экономики эффективность бизнес-процессов |
| Issue Date: | 2025 |
| Publisher: | Publisher |
| Citation: | Маргачева, А. А. Интеграция маркетинга в систему управления предприятием / А. А. Маргачева ; научный руководитель А. Г. Лукин // XVIII Королевские чтения : материалы всерос. молодеж. науч. конф. с междунар. участием, посвящ. 80-й годовщине Победы в Великой Отеч. войне, 7–9 окт. 2025 г.: в 2 т. / М-во науки и высш. образования Рос. Федерации, Самар. нац. исслед. ун-т им. С. П. Королева (Самар. ун-т) ; орг. ком.: Д. Е. Пашков (предс.), О. А. Кузин, А. Г. Безверхов [и др.]. - Самара : Изд-во Самар. ун-та, 2025. - Т. 2. - С. 21-22. |
| Abstract: | |
| URI: | http://repo.ssau.ru/jspui/handle/123456789/60730 |
| ISBN: | |
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| Other Identifiers: | RU\НТБ СГАУ\580902 |
| Appears in Collections: | Королевские чтения |
| File | Size | Format | |
|---|---|---|---|
| 978-5-7883-2229-2_2025-21-22.pdf | 486.87 kB | Adobe PDF | View/Open |
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