Samara University Repository
Welcome to the Samara University repository!
This is an open electronic archive created to preserve and disseminate the scientific results of our university. The works of researchers, faculty members, and students are available to everyone for academic and research purposes.
The repository contains dissertations, research articles, educational and methodological materials, monographs, and regulatory documents. The collections cover a wide range of fields: from aerospace technologies, engine engineering, and computer science to history, linguistics, mathematics, and ecology. The archive brings together the scientific heritage of the university, including materials prepared during the period of Samara State Aerospace University and Samara State University.
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Descriptions of all publications and articles available in the repository can be found in the libraryâs electronic catalog. Staff and students can log in via the menu "Login -> My Resource Archive" using their personal account credentials (SSAU_id).
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| Title: | Современные тенденции развития event-технологий в системе продвижения продукции на рынке |
| Authors: | Сергиенко О. А. Заводчикова Т. Б. |
| Keywords: | event-технологии инновационные инструменты маркетинга ситуационный маркетинг событийный маркетинг маркетинговые стратегии |
| Issue Date: | 2024 |
| Citation: | Сергиенко, О. А. Современные тенденции развития event-технологий в системе продвижения продукции на рынке / О. А. Сергиенко ; научный руководитель Т. Б. Заводчикова // LXXIV молодежная научная конференция, посвященная 90-летию со дня рождения первого космонавта Земли Ю. А. Гагарина : тез. докл., 2-4 апр. 2024 г. / М-во науки и высш. образования Рос. Федерации, Самар. нац. исслед. ун-т им. С. П. Королева (Самар. ун-т) ; отв. ред. А. Б. Прокофьев. - Самара : Изд-во Самар. ун-та, 2024. - С. 294-296. |
| URI: | http://repo.ssau.ru/jspui/handle/123456789/35803 |
| Appears in Collections: | LXXIV молодёжная научная конференция Посвящённая 90-летию со дня рождения первого космонавта Земли Ю.А. Гагарина |
| File | Size | Format | |
|---|---|---|---|
| 978-5-7883-2107-3_2024-294-296.pdf | 195.43 kB | Adobe PDF | View/Open |
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