Samara University Repository
Welcome to the Samara University repository!
This is an open electronic archive created to preserve and disseminate the scientific results of our university. The works of researchers, faculty members, and students are available to everyone for academic and research purposes.
The repository contains dissertations, research articles, educational and methodological materials, monographs, and regulatory documents. The collections cover a wide range of fields: from aerospace technologies, engine engineering, and computer science to history, linguistics, mathematics, and ecology. The archive brings together the scientific heritage of the university, including materials prepared during the period of Samara State Aerospace University and Samara State University.
Looking for publications by author, title, date, or subject? Full-text search will provide relevant results. Want to explore the academic life more closely? Browse materials by the universityâs organizational units.
Descriptions of all publications and articles available in the repository can be found in the libraryâs electronic catalog. Staff and students can log in via the menu "Login -> My Resource Archive" using their personal account credentials (SSAU_id).
Use the archive for study, research, and professional development!
| Title: | Создание портрета потребителя для настройки таргетированной рекламы в соцсетях |
| Authors: | Ермакова Е. В. |
| Keywords: | сегментирование целевой аудитории портрет потребителя целевая аудитория характеристики потребителя таргет таргетированная реклама социальные сети consumer characteristics consumer portrait target audience target audience segmentation targeted advertising targeting social networks |
| Issue Date: | 2023 |
| Citation: | Ермакова, Е. В. Создание портрета потребителя для настройки таргетированной рекламы в соцсетях = Creating a portrait of a consumer to set up targeted advertising on social networks / Е. В. Ермакова // Человек в информационном обществе : сб. материалов второй междунар. науч.-практ. конф., посвящ. десятилетию науки и технологий в Рос. Федерации (26-28 апр. 2023 г., г. Самара) / ред. кол.: А. Ю. Нестеров (пред.), Н. В. Авдошина [и др.]. - Самара : Изд-во Самар. ун-та, 2023. - С. 574-577. |
| Abstract: | В статье описаны способы создания потребительского портрета для настройки эффективной таргетированной рекламы в соцсетях. Внимание автора сосредоточено на необходимости тщательного анализа целевой аудитории, методах её сегментировния и эффективном сборе данных о потенциальныхпокупателях. |
| URI: | http://repo.ssau.ru/jspui/handle/123456789/28862 |
| Appears in Collections: | Человек в информационном обществе |
| File | Size | Format | |
|---|---|---|---|
| 978-5-7883-1993-3_2023-574-577.pdf | 237.18 kB | Adobe PDF | View/Open |
Items in Repository are protected by copyright, with all rights reserved, unless otherwise indicated.