Evaluative function of precedent names and their derivatives in mediadiscourse

Abstract

In this article, the peculiarities of functioning of precedent names and their derivatives (anthroponymic derivatives) in mediadiscourse are examined. It is established that by the ability of the expression of evaluation, anthroponymic derivatives are divided into implicit and explicit ones. Anthroponymic derivatives, which have both explicit and implicit evaluation, help authors of media materials in creating certain pragmatic attitudes among readers, and thus can be included in the arsenal of lexical means that have pragmatic impact on the reader. An anthroponymic component in the composition of a collocation can be characterized by the following types of evaluation: explicit meliorative evaluation, explicit derogative evaluation, implicit meliorative evaluation or implicit derogative evaluation.